Making The Grade With Loblaw

Ontario Corn Fed Beef is earning rave reviews from officials at Loblaw Companies.

Brad Porter, senior category director for conventional meat and seafood, says they had high hopes for the brand when the company launched it in 156 stores across Ontario last May.

Not only did it meet expectations, the products also played a big role in delivering higher customer satisfaction scores in the meat departments.

Porter shared some of the consumer statistics during his presentation at the Beef Industry Convention.

Industry

Branding Presents Opportunity

A recent study in Ontario dispels the notion that consumers are only interested in cheap food. In fact, the survey by Strategic Research Associates (SRA) of Guelph found that consumers are not only willing to pay more for safer food; they will also pay a premium for beef raised in Ontario.

John Vieira, director of client services for SRA, shared the results of the study at the Beef Industry Convention in London.

What's New?

Building On The Momentum

Looking ahead to 2012, Jim Clark, executive director of the Ontario Cattle Feeders’ Association, says the top priorities will be meeting increased demand for Ontario Corn Fed Beef and doing more to promote brand awareness.

Clark told Beef Industry Convention in London (Jan. 6) that 2011 proved to be a monumental year for the brand as the OCFA worked to maintain existing partnerships while also expanding the program to include Canada’s largest food retailer, Loblaw Companies.

What's New?