Building The Corn Fed Beef Brand

Safety important but room for brand recognition growth, survey shows

Food safety is top of mind for most retail and food service buyers of Ontario beef, but there are differences in who they think should be responsible for ensuring it.

And that’s where there could be opportunity for the Ontario Corn Fed Beef brand, according to a business-to-business research recently completed by Strategic Research Associates for the Ontario Cattle Feeders’ Association.

The research included confidential interviews with senior level managers at major Ontario grocery distributors and retail and food service chains, as well as store level managers and butchers.