3,000 Tailgate Taster sandwiches featuring Ontario Corn Fed Beef were served to hungry football fans at Rogers Centre in Toronto Sept. 19.
The promotion – Score a Touchdown with Ontario Beef – was held in conjunction with Argo Family Day before the Toronto Argonauts squared off with Winnipeg later in the afternoon in their Canadian Football League game.
The high-spirited tailgate party featured children’s football throwing and kicking stations, free face painting and tattoos, and a free pre-game snack of pulled beef sandwiches.
It was the perfect venue to celebrate and promote Ontario beef to Toronto’s urban population. Consumers were directed to go to the Make It Ontario Beef web site to sign up for the free newsletter and the contest – The Ultimate Beef Lovers Package.
The web site was launched last month and is integral to the Ontario Cattlemen’s Association Make It Ontario Beef campaign to consumers and its members across the province.
Partnering with Ontario Corn Fed Beef, the Beef Information Centre and Foodland Ontario, the OCA has set a course to develop an integrated communications plan to increase the consumption of locally-grown Ontario beef and answer their membership’s request to increase involvement in the marketing of Ontario Beef.
To encourage more people to cook with beef, the OCA teamed up with chef Nicole Young to develop practical, Ontario beef recipes, inspired by ethnic cuisines that will appeal to the everyday family.
To see all the recipes, including the one for the Tailgate Tasters, go to makeitontariobeef.ca. In addition to recipes, the site also features beef cooking and handling guides, nutritional values and information about Ontario’s beef industry.