Concerned About Food Origins

A new survey confirms that consumers care about their food and the people who produce it. The results, however, also reveal that consumers cannot easily identify food that is grown and produced in Ontario.

The study was done by Ontario’s traceability organization, OnTrace Agri-food Traceability (OnTrace), in collaboration with Toronto research firm, The Strategic Counsel. OnTrace CEO Brian Sterling says the data collected from the research clearly shows that consumers have a real passion for Ontario and they want to buy it whenever they can. He says the result is positive news for a product like Ontario Corn Fed Beef.

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John Ibbitson Returns

Globe and Mail political reporter and columnist John Ibbitson is coming back to the Beef Industry Convention. Sought out for his analysis of relevant news events to the industry, Ibbitson has been a popular speaker at the convention in the past.

In September 2009, Ibbitson returned to Canada to become the Ottawa bureau chief for the Globe, capping a career of covering, analyzing and commenting on Canadian and American politics unmatched by any journalist in North America or beyond. Prior to his return, he was paper’s Washington bureau chief.

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Providing Outlook at Beef Convention

Is the economy in recovery mode? What can beef producers expect in the next few years?

A featured speaker at the 12th Annual Beef Industry Convention has several reasons to believe that there is a good news story developing for Canada’s economy. The Ontario Cattle Feeders’ Association is pleased to have Michael Levy of Border Gold Corp on the agenda for the upcoming event – January 7-9 in London, at the Best Western Lamplighter Inn & Conference Centre.

Levy tells the News Feed that much of the recovery in Canada will depend on what happens in the United States. “My emphasis is on the U.S. because they are the key to everything that is going on world wide. And as they recover, there will be an impact on Canada.”

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