OCFB Now At Superstores

Locally-Sourced Ontario Corn Fed Beef Now Available at Real Canadian Superstore® Locations Across Ontario

Ontarians looking for locally sourced beef can now find Ontario Corn Fed Beef at Real Canadian Superstore® locations across the province, thanks to an expanded partnership between Loblaw Companies Limited and the Ontario Cattle Feeders’ Association (OCFA). Real Canadian Superstore® is a banner store of Loblaw Companies Limited.

May 2012 News Feed Online

Highlights of this month’s issue:

Loblaws Beefs Up The Meat Case

The May issue of The News Feed highlights the move by Loblaw Companies to offer Ontario Corn Fed Beef at 46 more stores. The leading Canadian grocer has expanded the program to include Ontario Loblaws stores, Loblaw great food, the Loblaws store at Maple Leaf Gardens and Bloor Street Market. With the expansion, OCFB products are available at more than 200 Loblaw Cos. stores across the province.

Loblaw Increases Offering of OCFB

Based on the positive reception from customers and a commitment from Ontario farmers to beef up supply, Loblaw Companies Limited announced Friday (May 4) that Ontario Corn Fed Beef (OCFB) will be available at 46 more Ontario Loblaw grocery stores, bringing the total to 200 of its stores.

This program involves 500 Ontario beef farmers, with more producers expected to join the program to meet growing market demand.

April 2012 News Feed Online

Highlights of this month’s issue:

Moving Ahead On Traceability

Ontario Corn Fed Beef is taking steps to move its on-farm quality assurance program forward. The next innovation for the program uses traceability technology to transfer the key production information of the Corn Fed program into an electronic format.

Markets: Understanding The Non-Ag Factors

With a new planting season getting underway, market watchers will be monitoring the impact of the weather on grain and oilseed markets. Steve Kell, a grain merchandiser with Parrish & Heimbecker, credits farmers for being good at understanding how the fundamentals of supply and demand in agricultural production affect the prices. But Kell says there are several other factors that are not related to agriculture that also merit close attention.

Building The Corn Fed Beef Brand

Safety important but room for brand recognition growth, survey shows

Food safety is top of mind for most retail and food service buyers of Ontario beef, but there are differences in who they think should be responsible for ensuring it.

And that’s where there could be opportunity for the Ontario Corn Fed Beef brand, according to a business-to-business research recently completed by Strategic Research Associates for the Ontario Cattle Feeders’ Association.

The research included confidential interviews with senior level managers at major Ontario grocery distributors and retail and food service chains, as well as store level managers and butchers.