Loblaw Boosts Ontario Beef Offering
As long-time advocates of Ontario beef, Zehrs Markets®, valu-mart®, Your Independent Grocer® and BloorStreet Market™ grocery stores in Ontario – corporate and franchised retail stores of Loblaw Companies Limited – have taken their current partnership with Ontario Cattle Feeders Association (OCFA) to a new level by featuring a significantly increased Ontario beef offering.
This evolving relationship between Loblaw and OCFA means that an increase from 240 Ontario beef farmers to approximately 500 farmers will be supplying Ontario Corn Fed Beef, the OCFA’s signature beef brand, to more than 150 stores.
The beef is marked with a special logo making it easy for customers to find product grown in Ontario.
“We know our customers want to buy products that are sourced locally from Ontario, so we are thrilled to be able to advance our partnership with Ontario farmers to deliver products that can meet demand and our high standards,” said Rodney Koning, vice-president of Meat and Seafood, Loblaw Companies Limited.