Making The Grade With Loblaw
Ontario Corn Fed Beef is earning rave reviews from officials at Loblaw Companies.
Brad Porter, senior category director for conventional meat and seafood, says they had high hopes for the brand when the company launched it in 156 stores across Ontario last May.
Not only did it meet expectations, the products also played a big role in delivering higher customer satisfaction scores in the meat departments.
Porter shared some of the consumer statistics during his presentation at the Beef Industry Convention.