Dollar Key To Ag Marketing

Of all the factors that affect crop and livestock prices, the value of the Canadian dollar will be the one to watch in 2010. Ontario-based market analysts Moe Agostino and Philip Shaw stressed the importance of the stronger Canadian dollar in their presentations at the Western Fair Farm Show in London.

Agostino, marketing commodity strategist for Farms.com Risk Management, is cautiously optimistic about the livestock markets in the months ahead. The one main negative factor in his outlook is the projection for the Canadian dollar to trade at or above par with the U.S. greenback.

Consumers Remain Cautious

A guest speaker at the recent Ontario Cattlemen’s Association annual meeting says a different type of consumer will emerge from the recession.

Peter Chapman, a former food retailing executive, presented his view of retail and consumer trends during the meeting. Prior to founding his current consulting firm, GPS Business Solutions in Bedford, Nova Scotia, Chapman spent 19 years with Loblaws, Canada’s largest food retailer.

Royal Takes Reins of OCA

Curtis Royal, a past-president of the Ontario Cattle Feeders’ Association, is the new president of the Ontario Cattlemen’s Association.

The Simcoe County beef producer took the helm of the OCA at the annual general meeting February 24 in Toronto.

Of the many issues challenging the beef industry, Royal says working with the Ontario Agriculture Sustainability Coalition will continue to be a key priority. “We’ll continue take our message forward about the state of the industry and we’re also going to do more work on the risk management side to develop a good, sustainable risk management plan for all sectors of our industry,” says Royal.

Avoiding The Costly Mistakes

Dr. Ron Hanson, an agri-business professor at the University of Nebraska-Lincoln and a leading speaker on farm succession planning, says he didn’t come to Canada to make friends. The goal of Hanson’s presentation at the Beef Industry Convention was to help save farms and, more importantly, save families. Unfortunately, both are often lost when the farm succession process goes terribly wrong.

Panel Tackles Wide Range of Issues

The panel at the 2010 Beef Industry Convention produced a lively and fascinating discussion on many national and international issues that affect farmers. This year’s panel was moderated by Globe & Mail political columnist John Ibbitson (centre) and featured University of Nebraska-Lincoln agri-business professor Dr. Ron Hanson (left) and Alex Avery (right), director of research and education for the Virginia-based Center for Global Food Issues.