Building On The Momentum
Looking ahead to 2012, Jim Clark, executive director of the Ontario Cattle Feeders’ Association, says the top priorities will be meeting increased demand for Ontario Corn Fed Beef and doing more to promote brand awareness.
Clark told Beef Industry Convention in London (Jan. 6) that 2011 proved to be a monumental year for the brand as the OCFA worked to maintain existing partnerships while also expanding the program to include Canada’s largest food retailer, Loblaw Companies.