Branding Presents Opportunity
A recent study in Ontario dispels the notion that consumers are only interested in cheap food. In fact, the survey by Strategic Research Associates (SRA) of Guelph found that consumers are not only willing to pay more for safer food; they will also pay a premium for beef raised in Ontario.
John Vieira, director of client services for SRA, shared the results of the study at the Beef Industry Convention in London.
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